Integration of Technology and Management - Need of the Hour!

Technology is the much needed Oxygen for sustainable business model in today's competitive world! 

Representative Image: Pexels

Technology has impacted our lives in a way that today, our lives thrive on technology. We barely can think of tracing our footsteps backwards. With the advancement in Artificial Intelligence in every walk of our life - right from smart watches to smart door locks to robotic vacuum cleaners and of course the cloud kitchen concept, one can predict the power of technology in business.

Analyzing the above changes in the external business environment, one can gauge that having a mere specialized degree in Management (or any other stream) is not adequate but having a fine blend of technical soundness along with those degrees would go a long way in building a sustainable career. Having said that, here's how fresher's can integrate Management & Technology to have a sustainable career:

• Monitoring the Trends Over the Years: A thorough sectoral & specialization analysis is what one should be starting with. Be it HR, Marketing or Finance - every specialization in every sector has undergone a dramatic change over the past years. Moreover, the pandemic has changed the business dynamics remarkably!

• Upgrading your Knowledge & Skills: For example, it is imperative for everyone in the field of Marketing & Sales to know how to run digital marketing campaigns. Everyone in Finance, should know how trading is done online and how technology plays a vital role in all financial transactions. Everyone in HR, should know how HR  uses technology to manage employee life cycle & HR activities. 

• Getting Certifications through Short Term Courses: Learning is a  lifelong process and to avoid stagnation, plenty of short term courses are available at a throwaway price on various recognized e-learning platforms such as Udemy, Coursera, Skillshare, Upgrad etc. For example, if you go on any of these websites and search in your field of specialization, you will find many industry specific & job centric short term courses that are relevant in today's time. These courses can supplement your regular college degrees.

• Participating in Events & Webinars: Events & webinars by renowned speakers from the industry, presents a glimpse of the corporate scenario along with exchange of ideas. It's a powerful tool to get acquainted with your field of specialization and helps in building contacts.

• Using Social Media for your Benefit: Social media platforms like LinkedIn, YouTube, Facebook, Instagram to name a few can help in understanding the current trends in your area of specialization. So use it to your advantage.

• Hunt for Internships: Internships are short term but gives an immense exposure to the practical nature of the job in real time. So, hunt it and grab the opportunity that comes your way. 

Happy Learning & Prospering! 😊